![]() On the GAN production, Hyperreal is proud to have worked with the extraordinary talent of Shamook, who took on the GAN challenges. Towards this, goal Hyperreal co-produced Paul’s ‘Find My Way’ music video to explore the concept of using both a high-fidelity 3D digital HyperModel as well as AI GAN. Īccording to Scott, “Key to our work is creating a timeless digital version of talent, and for Paul McCartney, our goal was to accurately de-age him. Beck)” was unveiled to the world today via a global broadcast premiere on MTV Live, MTVU and across MTV’s worldwide network of channels, as well as on the ViacomCBS Times Square billboard in New York. ![]() Speaking about the McCartney project, Hyperreal’s CEO Remington Scott said, “The technology to de-age talent and have them perform in creative environments like this is now fully-realized, even with one of the most recognized faces in the world.”ĭirected by Andrew Donoho (Janelle Monae, The Strokes, Khalid) and choreographed by Phil Tayag (Bruno Mars, Jabbawockeez), “Find My Way (feat. The studio works with A-list talent and brands with a digital asset that enables them to maximize their value in the world of virtual appearances and virtual commerce. ![]() Hyperreal Digital specializes in developing fully 3D digital emotional likeness avatars, called HyperModels, that can perform on any platform or screen. Beck)’ has been #ThreeImagined as a psychedelic visual trip that blurs the boundaries of time, space - and even identity From Facebookįrom Animation World Network (awn.com), July 22, 2021:Ĭo-produced by Hyperreal Digital, the short features a young McCartney getting his funky groove on, a psychedelic visual trip that blurs the boundaries of time, space – even identity. The real Paul McCartney makes a cameo appearance in one of the scenes. At the very end, the young / fake McCartney pulls off his “mask” to reveal he was Beck the whole time. The video shows a de-aged Paul McCartney dancing in the hallway of a hotel, transformed into various dream-like environments. “I remembered that night and wanted to try to recapture that amazing spirit I felt while watching him on the dance floor…sort of my little tribute to Paul ‘in his groove,'” Beck says.To promote “ McCartney III Imagined“, a music video of “ Find My Way” reinterpreted by Beck was produced. Subsequently, Beck channeled McCartney’s energy when the former Beatle asked Beck to remix the tune from his McCartney III album, which was created in lockdown and came out in December 2020. “We ended up at some club in West Hollywood and I remember noticing that Paul and Nancy were TEARING IT UP – really enjoying themselves more than anyone else on the dance floor.” “I remember hanging out with Paul and his wife Nancy several years ago and Nancy mentioned that she wanted to go out dancing before calling it a night,” Beck recalls. ![]() Imagine walking into a West Hollywood club and seeing Paul McCartney and wife Nancy tearing it up on the dance floor while indie icon Beck watched? Well, it happened, and Beck, more-than-impressed with Macca’s fancy footwork, channeled that evening as inspiration for a remix of McCartney’s “Find My Way (Feat.
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